Earn
2025–Present | Coinbase
Shaping Coinbase's vision for onchain earning, from stablecoin lending to a consolidated Earn Center for rewards, lending, and staking.
Overview
After shipping Onchain Lending, I transitioned to own Coinbase Onchain Finance more broadly, taking on the other half of the play. If Crypto Loan was about unlocking liquidity from crypto you already hold, Earn is about growing it. As Coinbase pushes to become the financial app for everyone, passive earning (lending, staking, vaults) is becoming as important as trading. I became Design Manager overseeing how these products should evolve together into a cohesive strategy.
Stablecoin Lending
Staking and USDC rewards were already $100M+ businesses in the Earn portfolio. Lend was the latest addition — the first onchain-based earning product, enabling yields above the federal funds rate (MMF rates) through relatively low-risk, higher-yield passive earning. Powered by Morpho Protocol, users could deposit USDC into curated vaults for DeFi-native yield: no banks, no intermediaries. Initially shipped at the end of September 2025 with an introductory double-digit yield (additional reward for limited days).
Lend adoption
$0→$100M
in 12 days of launch
$2.09B
Total originated deposits
Earn Center
Stablecoin lending helped crystallize a larger vision: Coinbase needed a consolidated place for users to grow their assets. The Earn Center brings together cash rewards, lending, and staking under one roof, making it easy to discover and act on earning opportunities across Coinbase's ecosystem. My work here was less about individual screens and more about defining the product strategy, earning stakeholder buy-in, and establishing a north star for where Earn goes next.
Earn center launch metrics
Experimented in Q1 2026
+12%
Staking Users
+14%
net Staking Volume
+16%
Lending MTU