Jihoon Suh
jihoonsuh.com · jihoon8846@gmail.com
Staff product designer and design manager with 10+ years building foundational UX at the frontier across onchain finance, real-time social, and AR/VR before each category scaled. At Coinbase, led design for products generating $1B+ in collateral and $100M in lending within days of launch. At Meta, shipped live social platforms reaching hundreds of millions of users. Research published at CHI, UbiComp, and TEI. Four patents across Coinbase and Meta.
Experience
- Managing a dedicated design team across onchain finance and earning strategy product verticals, including direct mentorship, roadmap alignment, and cross-functional stakeholder coordination with product, engineering, and business leadership.
- Establishing design team rituals, review cadence, and quality bar for a category with no established industry UX conventions.
- Spearheaded Coinbase Advanced, a pro-trader dashboard featuring real-time market data, dense order-book UI, multi-asset portfolio analytics, and customizable trading workflows.
- Co-founded Stand with Crypto as the founding design member, building brand identity, product strategy, and platform UX for the crypto advocacy movement that mobilized millions of bi-partisan users and raised donations across all 50 states.
- Pioneered onchain UX frameworks and design standards adopted across Coinbase product verticals, reducing cross-team inconsistency and accelerating shipping velocity for onchain-adjacent features.
- Architected UX for bitcoin-backed loans, scaling to $1B+ in collateral within 6 months by designing end-to-end borrower flows, risk communication frameworks, and collateral management interfaces for first-time and experienced crypto holders.
- Launched stablecoin lending product that captured $100M in assets within 10 days, delivering full onboarding flow, yield dashboards, and trust-building UX from 0 to 1 in a category with no established consumer patterns.
- Led design for Meta's real-time hangout and livestreaming platform suite: Facebook Live Audio Rooms, Instagram Live Rooms, Messenger Rooms, and Play Together, building creator and viewer interaction models before live audio became a cultural moment.
- Built foundational UX for Facebook Gaming from the ground up: the Gaming destination tab in the Facebook app, the standalone Facebook Gaming app, and Facebook Cloud Games, a 0-to-1 product problem in a competitive, high-stakes category.
- Co-invented an interactive session capture system with continuous active-speaker highlighting during playback (US Patent 20230367539A1), solving the core UX problem of navigating unstructured long-form live content.
- Co-invented Systems and Methods for Providing Game-Related Content (US Patent 11405347B1), covering core recommendation mechanics in the Facebook Gaming platform.
- Designed and prototyped novel OS-level interaction patterns for Google's next-generation AR/VR platform, working on gesture, navigation, and ambient display paradigms before mixed-reality interaction had established conventions.
- Daydream division was subsequently wound down in 2019. Joined Meta as a full-time Senior Designer directly upon graduation.
- Founding designer at an HTC-funded VR haptics startup. Designed the full wearable haptic suit product line and professional haptic authoring software for VR developers, covering hardware form factor, interaction model, and developer tooling UX.
- Completed the core design sprint for initial product launch; transitioned to full-time graduate study at University of Washington upon product release.
Education
University of Washington · Seattle, WA
Graduate Teaching Assistant: Intro to HCI (CSE 440) and Physical Computing (HCDE 439)
Excellence and Innovation Award
Outcome: Google Daydream internship offer; two research publications during program
KAIST · Daejeon, South Korea
Dean's List · Full Scholarship · Guwon Outstanding Scholarship
Teaching Assistant: Presentation Technique: Sketch (ID, Fall 2012)
Patents
Utility patent covering the detection and continuous visual highlighting of the active speaker in a recorded or live session playback interface, enabling time-based navigation in long-form live content.
Utility patent covering personalized game content recommendation and surfacing systems within a social media platform context.
Publications
Teaching
Skills